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Creativity and the true threat of AI

The Marketing Companion

CHAPTER

What Is the Biggest Threat to Creators?

Mark O'Mara: I want to paint the picture of a content dystopian future. Why is TikTok so amazingly successful? It's because of their recommendation engine, he says. "We're spending time on this endless stream of stuff that's like connected to the way our brains think and connect"

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