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Sweathead, A Strategy Podcast
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How to Get People to Download the KFC App
The Aussie food system and fast food system is generally I think better in the US it's a bit hit and miss you don't know what's going on with the food sometimes. We wanted people to download the KFC app not a new challenge for anyone in QSR or anyone outside of that category to be honest. It was basically this secret part of the KFCapp called the secret menu where we didn't tell anyone yet but if you held down the home screen for 11 seconds the secret menu would pop up, access all these weird wonderful products KFC staff across Australia made now.
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