317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
GTM Live
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Capturing the Van Versus Creating Demand
In two thousand 12 the information available was very limited, and so buyers needed to engage with sales. That doesn't exist any more. Ad now buyers can get all the information that they need in order to make a buying decision. Buyers would rather go and get it through sources that they trust more. Capturing the van versus creating them are both super important.
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