The Last Touch Attribution

In the event, and I have a lot of people that are like this, where they signed up, let's say through a webinar. So in that situation, what do you do with the attribution? Do you stick with where they first came to us being at the very beginning, like LinkedIn organic through awebinar? Do you go and stay actually the it was the last touch attribution, which was direct traffic? And again, I know I'm like really slicing this down. It's not either or it's both. Right now companies only get how it's captured. And then they pretend that how it's capture is the same as how it's created, which is when it