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Is Churn Dead?? | Ep 167
The Game w/ Alex Hormozi
Introduction
i wanted to make a video about something tha ive be thinking about lots, and that ive been diging into. Wich is churn a? If you look at charts of businesses an yo have, in terms of business size, like revenue,. You have s and b, which is very small business owner, whichis like solo printer. And then you've got enterprise, right? Big corporations. So what's interesting is that if you where everyone is focused at each of those levels, the people who are most focused on acquisition and marketing and sales ar bottom, bottom part of ladder. The top part of that ladder are the peopler most interested in activation, life time value
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