2min chapter

Hidden Brain cover image

The Dramatic Cure

Hidden Brain

CHAPTER

Placidos Are Not Just for Back Pain

Placibos administered with radical honesty have the potential to help people. Volunteers who received the open label placibo reported twice the improvement in their quality of life as those who received no treatment. After being on the placibo for three weeks, linda went back to her doctor and told him how great she felt. She wanted to keep taking the pills, but the study protocol only permitted patients to get placibos during the study. We said that everything we were saying about placibo before was actually not true, and is probably hat's not true....

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