The So What from BCG cover image

Software Is Eating Your Car

The So What from BCG

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Is the Future of the Car of the Future?

In order to develop a self-driving capability, my expectation is you can easily spend 10 billion plus. The number of players globally that are able to spend that amount of money is naturally limited. There will be a period though, over the next few years when it starts, more or less at the upper end of the vehicle spectrum. But I think we haven't really cracked the case how to think about it truly, fully connected, fully sensorized vehicle.

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