Uber and Lift - How to Get to Profitable Profits?

The wall street journal reports that during the pandemic, average fairs for taking ober and lift rose nearly 50%. Even as covid cases in the delta variant are mostly on the decline, it does not look like those prices are going to be on the decline. If they can create that relationship and overtime really exploit value from that relationship, then that much like you would see from a costco or an amazon could afford the company some pricing power.