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215: Vegan Business as Activism - Vegan Business Tribe with David Pannell

Vedge Your Best, Vegan Ideas for Everyone At Any Age

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Niche Marketing for Vegan Entrepreneurs

This chapter explores the importance of niching for vegan businesses, illustrating how a narrow focus can lead to success. Using Little Green Pigeon as a case study, the discussion emphasizes the need to understand specific customer needs and validate business ideas through practical testing. Furthermore, it reflects on personal growth, collaboration, and the challenges faced in the entrepreneurial journey, showcasing how passion can drive market success.

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