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BDTP. Virality & Word of Mouth with Gaurav Vohra

UI Breakfast: UI/UX Design and Product Strategy

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How to Measure and Optimize Your Product Virality Moments

The time is measured not to the user's own sign up date, but when they became a customer. And then since then, how many people they have recommended, but from the point of invite being made. So you're making this into a funnel, essentially, and then measuring and boosting and optimizing that funnel.

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