TikTok Creators Scaled Pretty Quickly, Right?

TikTok creators die out super quickly. So we had to really pull back our spend and it's still really down. You're trying to find just one new creative a week or one create two creatives every other week, whatever it is to just replenish that evergreen one. Because I think you'll get to get two weeks out of something on TikTok. Like you're doing good. But what happened was, you know, you've probably seen on Twitter, like, Oh, TikTok creators dieout super quickly. And then some people like, no, we've seen some really long lasting results.