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Lashing Yourself to the Mast
Change Academy
Stickk.com and Moral Licensing
"I worry about a behavior that's known as moral licensing. We all have this type of mental accounting that we engage in on a day-to-day basis," he says. "And then I worry that with the stickk.com, that moral licensing might give us the feeling that we can indulge a little bit more."
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