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400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield

The Marketing Book Podcast

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The Last Thing You Can Never Skimp on Is Marketing

Douglas Rushkoff: Marketing is half the job for artists and writers. He says if you're doing it for money or women, that's a symptom of your problem. "Your product needs a champion that must be you," writes Rushkoff. The marketing book podcast airs on weeknights at 8 p.m. ET/PT; 9 p.m., ET / PT.

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