What's the Most Important Thing to Do When You're a Firefighter?

David Neeleman has founded five airlines, including JetBlue. He recently launched a new airline, called Breeze.

His problem: How do you use technology to bring down the cost of airfares?

He's been working on that problem for decades -- from inventing ticketless travel in the 1980s, to building a 21st century airline where customers never need to call customer service to ask for help.

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