When we eat natural foods, there are hormones that go up. So when you reach a certain point, your body says enough that you're full. And it's not easy to overcome that. Once you start processing foods, you can get rid of those things that make you stop eating. That's why ultra process foods always lead to over eating because there's no natural breaks on that system. Even if you're not hungry, even if you're completely full, you can still take em down. Like in an all-you-can-eat pafe: You can't eat those two port chops, but you could eat a cooki for dessert. Well, there's no society sing