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How does a luxury cookware brand maintain a 40% repeat purchase rate?
In this episode of The World’s Best Retention and Marketing Podcast, Christina Chonody, Senior Director of Marketing at Hestan, shares the high-performance tactics behind their content-led retention strategy. From culinary storytelling and chef partnerships to plain-text emails that outperform flashy designs, Hestan proves that real value—not discounts—drives repeat purchases.
Subscribe to TWBERP on Apply or Spotify here: https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A
Listen to learn:
- Why HTML-light emails often outperform design-heavy ones
- How Hestan aligns paid ads and retention messaging across the funnel
- What kind of content fails in acquisition but thrives in lifecycle marketing
- How chef-driven storytelling builds trust and brand loyalty
- Whether you're running retention or brand, this is a must-listen for high-AOV growth in the DTC space.
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Timestamps
00:00 Repeat customer rate and long-term brand strategy
02:00 Storytelling and chef partnerships at Hestan
06:00 Why NanoBond cookware changes the cooking experience
10:00 Building brand equity through email content
18:00 HTML vs full design emails and their performance
22:00 How paid and retention channels work together
27:00 Email’s dual role in CRO and branding
30:00 Strategic use of SMS and loyalty programs
33:00 Segmenting by product line to scale
36:00 Email’s impact on premium brand perception
Hashtags
#emailmarketing
#retentionmarketing
#cookwarebrands
#dtcpodcast
#brandstorytelling
#contentmarketing
#luxurybrands
#ecommercegrowth
#customerloyalty
#emailstrategy
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