Understanding Embedded Finance: Opportunities and Challenges

The chapter delves into the concept of embedded finance, integrating financial services into non-financial businesses, revolutionizing the approach to services like payments, lending, and insurance. It explores the impact on traditional financial players, urging them to adapt to the new landscape by offering value-added services or redefining their roles. The discussion emphasizes the complexity and opportunities of embedded finance worldwide, addressing challenges like managing partnerships, regulatory compliance, and the importance of embracing this evolution for businesses to thrive in the global market.