292 - Why There's No Innovation in B2B Marketing | Demand Gen Live S2 x82
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Stacking Growth - Is Demand Gen a Good Thing?
In a business like yours, you might need somebody else to post through the company page and run the place the media and things like that. You kind of have four people on that team. And then you have supporting functions depending on how the com the company is structured or where they draw the lines. So i talk to a lot of companies of your size, where, like, the web site isn't owned by demange, and product marketing isn’t owned by dementia,. Often times content isn'towned by demand and gen. It's like, what does demand gen do? Then just buy as you know what it means. That basically limits you, and you can't do anything
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