How Can Podcasts Be Integrated Into Marketing and Promotions?

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Sean Paul: I was living in Los Angeles at that time, trying to break into the record industry. One of those skills was learning how to podcast. He says if an artist releases a track, but they don't have this sufficient way we thought of marketing and promotion, one of the best ways is by releasing it as a podcast. And then within the podcast, Sean knows you can actually have a link that then that's tied directly to the E store where the consumers can actually buy the music.

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Chima Nwala is the founder of Hangout Corporation, which he founded in his college dorm room after graduating from Foster School of Business at the University of Washington in Seattle. He has over 30 years of experience in the digital music space. An independent music publisher, writer and podcaster, he shares the same challenges and opportunities digital music presents to artists, fans, and users alike. His passion for Finance, Technology and Music led him to create PODBUM® Podcast and soon PODBUM® Coin. His book “The Secret Sauce Behind Podcasting,” was just published and is available on Amazon.

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