Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch
Marketing Against The Grain
Navigating Google's AI Overviews: Challenges and Opportunities
This chapter explores Google's implementation of AI Overviews in search and the historical challenges it has faced, including Google Plus. It emphasizes the urgent need for innovation in response to AI competitors like ChatGPT and offers strategies for businesses to protect their organic traffic.
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