Good Work with Barrett Brooks cover image

The Art of Excitement: How Josh Scott Built JHS Pedals through Authenticity and Community

Good Work with Barrett Brooks

CHAPTER

Exploring Branding, Authenticity, and Creative Pursuits

This chapter examines the nuances of branding, focusing on JHS's experiences with YouTube and the tension between authenticity and algorithmic pressures. It also highlights creative endeavors beyond core business activities as a form of personal expression and narrative development for the brand.

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