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The Market Doesn’t Care About Your Feelings + A Cannabis Conversation

RiskReversal Pod

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Is There a Safe Harbor for the Cannabis Industry?

There's almost an instantaneous reprice there as institutional capital looks to really flow into the space. We pay a markedly different rate for both banking fees and insurance fees than if I was selling alcohol. My entire career in cannabis and navigating and focusing on the premium end of the market and brand building was for this moment. If we regulated it like alcohol, we could legalize tomorrow. You know, safe is going to be followed by something else, which we know will be the reschedule.

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