AI and YouTube's Future

The big media platforms are trying to pitch AI as this sort of panacea, this solution to all possible ills. I think the audience targeting piece is going to be particularly important for YouTube because without having that first party data they can't extend beyond the confines of their walled garden. If they're able to pull this off, it means that the obstacle that the apple sort of threw in their way might not be quite such an insurmountable hurdle,. should I say, then it currently is.