Shifting marketing to highlight artwork

host: Alyson Stanfield

In this coaching-style episode, host Alyson Stanfield coaches Ebony Iman Dallas through the challenges of building a sustainable public art career while navigating motherhood, a regional market, and the fear of rejection.

Ebony makes 90% of her income from public art but struggles with systems, marketing that highlights events instead of her work, and waiting for opportunities instead of creating them. If you've ever felt stretched between creative work and life responsibilities—or stuck in a local market—you'll recognize yourself here.

HIGHLIGHTS

01:30 Ebony's journey from advertising to opening the first art gallery in post-war Somaliland to full-time public art practice

06:10 How Ebony's income breaks down: 90% public art, 10% studio sales

08:30 Why she needs both institutional recognition and sales to spread her messages about Black Oklahoma history

16:30 Ebony admits she has no systems for tracking proposals and keeps everything in her head

21:10 Her graphic memoir Through Abahay's Eyes aims to clear her father's name and show healing is possible

30:20 The critical marketing shift: promote primarily—over events

33:10 Building a VIP list and postcard strategy to stay visible with the right people

40:50 Why fear of rejection keeps your dreams small

44:00 Weekly accountability check-ins take the emotion out and make it a numbers game

46:20 The three main takeaways: accountability structure, VIP postcard strategy, and intentional art-focused marketing

ACTION

Take one of these strategies and put it into action this week. Reach out to one curator or gallery director. Start your VIP list of people who should know about your work. Or schedule a weekly check-in with an accountability partner to share what you've applied for.

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To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/shape-opportunities

⭐️ Connect with Ebony and see more of her art: https://ebonyimandallas.com

🔶 If you heard Ebony talk about keeping everything in her head and thought "that's me," join us for Own Your Year 2026, January 13-15. This three-day planning workshop will help you get it all out of your head and onto a plan that actually supports your goals. Registration closes January 12th at artbizsuccess.com/makeaplan.

🔶 If you're looking for more customized support beyond group workshops, I also work privately with a small number of artists each year. Learn more at artbizsuccess.com/consulting.

The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

HOW TO BE A GUEST

Think you have a story to share with other artists here on The Art Biz. Take the first step ~~~~> https://artbizsuccess.com/pitch-podcast/