373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand
The My Wife Quit Her Job Podcast With Steve Chou
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How to Get the Most Horse Power as an Author
Just putting out content, period, cind of just makes you become an authority. You get the most horse power as an authority voice when you al mention a weakness or a drawback. What we typically do is bury the weaknesses at the end or don't mention them at all. If you want to know where to put your strongest argument, it should go immediately after you've mentioned a weakness and said the word but to lead into your strength. That wipe away the weakness. And what's left after the weakness is despatched, is a perception of you as a credible source of authoriative information. And they believe more everything you say next.
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