The “AI memo” craze is officially here—and it’s more than executive theater. In this episode, Brian Balfour and Fareed Mosavat break down how leading CEOs (Shopify, Duolingo, Box, Meta) are using public AI manifestos to jolt their companies into a faster, smarter future—and what product leaders must do next to turn those words into shipping velocity. What we cover: - The 5-Layer AI Memo Framework—ownership, expectations, directives, accountability, constraints—so your decree actually drives behavior. - Experiment → Learn → Share Loops that turn scattered tinkering into org-wide best practices. - Concrete “forcing-function” constraints (team-size caps, prototype-only reviews, head-count ceilings) that accelerate adoption. - Why value creation beats cost cutting—and how to put AI on the roadmap, not just the balance sheet. - Meta’s new AI app: a real-time case study on distribution, context, and the missing zero-to-one spark. - Cultural fault lines—leaders, followers, laggards—and playbooks for bringing the middle 80 % over the line (before performance reviews do it for you). Whether you’re drafting your own AI memo or figuring out how to implement the one that just landed in your inbox, this conversation delivers the practical moves to convert manifesto hype into measurable product momentum.

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