The Dual Faces of Cool: Morality vs. Identity

What makes a person "cool"? We don't mean physical temperature -- instead, we're asking about the swag, the aura, the almost indescribable vibe with a thousand names across time and culture. For most of human history, the concept of what we call "cool" has been a mystery -- perhaps, that is, until now. In tonight's episode, Ben, Matt and Noel explore the strange story of how science may have finally cracked the code on coolness. Could you use this knowledge to make yourself cooler? More importantly... is it cool to want to?

They don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/

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