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Patrick Radden Keefe on Empire Of Pain

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The Story of a Purdew Farmer

Oxyconton is a much stronger drug than m s conton, that earlier drug. Arthur had realized that the way to make a drug a block buster is not so much to reach the consumer, but to reach the physician who writes the prescriptions. And he developed a whole vocabulary, a modus operandi for kind of seducing physicians in it. He dies before oxy conton is introduced in 19 96.

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