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Brent Beshore Returns – Private Equity, Venture Capital, and the Future of Money Management - [Invest Like the Best, EP.22]
Invest Like the Best with Patrick O'Shaughnessy
Brand Building, Personal Branding, Branding?
Brand is the distribution of likely outcomes that you can expect from any company or person. Some brands have a very tight distribution and you expect great things from them. I mean, i think amazon's a great example of this. If you have an expectation, they'realways going to surprise you,. perhaps, like, unexpectedly. That's still an expectation that you would have. The best personal brands that i know are hyper consistent. You can have consistency around consistency around inconsistency. And i think that's where your struggles with brand get over long time. It's just very, very narrow dispersion around negative dandarness. But there's nothing derogatory about being criticised specifically and categorically
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