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Shifting How We Measure Success with Jeff Gothelf

Product Thinking

CHAPTER

How to Communicate Your OKRs and Strategy

I find so many people look at what we talk about with Lean UX and experimentation and they're like, well, I work for like this giant aerospace company. But you don't have to. Maybe get some information in one year instead of five years. That's still better than five years. And then you can actually do something with that. It's not about doing something in a week. It's about doing things in less time like you were talking about than what it normally takes.

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