57 // Messaging with Hilary Maloney
Metamuse
00:00
Branding Is About Creating a Feeling
Brand messaging is really about creating a feeling or an emotional pull toward your brand. Product is much more functional, leaning into the features and benefits of using the product. Brands tend to create a mood or some kind of character that just helps it be relevant to people...and then there's not really anything they can say about the product that's compelling.
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