AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
57 // Messaging with Hilary Maloney
Metamuse
Branding Is About Creating a Feeling
Brand messaging is really about creating a feeling or an emotional pull toward your brand. Product is much more functional, leaning into the features and benefits of using the product. Brands tend to create a mood or some kind of character that just helps it be relevant to people...and then there's not really anything they can say about the product that's compelling.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode