Design Thinking and Leadership Skills with IDEO U Founder, Suzanne Howard
Yap City
00:00
Design Thinking 101
The inventor of the cereal cup says he discovered design thinking 10 years ago. "I always hated the fact that cereal is really difficult to eat" He and an industrial designer 3D printed a prototype, then asked people if they would ever drink cereal. They got feedback from customers who liked it or didn't like it so much.
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