This chapter explores the growing popularity of Chinese theme parks alongside established brands like Disney. It highlights the challenges these parks face in creating original content and the competitive dynamics of the global theme park industry.
Forget the classic roller coasters and mascots, Chinese theme parks are now celebrating traditional culture with impressive new twists. With fireworks, folklore, and Hanfu costumes, what makes these parks stand out in the crowded entertainment market? How do these new parks measure up against their international counterparts? On the show: Heyang, Steve Hatherly & Ding Heng