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Waveform: The MKBHD Podcast
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YouTube Subscribers: Vanity or Value?
This chapter explores the complexities of YouTube subscriber counts and their evolving significance in the creator economy. It contrasts YouTube and TikTok in terms of engagement and content visibility, emphasizing the importance of meaningful metrics over mere numbers. The discussion also addresses the challenges faced by advertisers in adapting to these changes and the need to prioritize creators with engaged audiences for effective campaigns.
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