Conversion Tracking Playbook cover image

New Facebook Pixel Changes + New Shopify Thank You Page + Trends on CCPA and GDPR Consent Usage

Conversion Tracking Playbook

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Facebook Tracking in L of R - The Fallback to Order ID

L of R historically, when the order object was completely removed and we reverted to use the checkout objects in checkout in the shop, I check out, we added a fallback. So then Google tag manager or similar that with there's always an order ID that's passing where that can come in with Facebook tracking is there are four event deduplication parameters that Facebook will show inside your Facebook business manager event ID external ID FPP, etc. They would the external ID, which we map to the order ID on the thank you page. If they look at the order coming from the pixel and they see the order comingfrom the server side, copy hit, all the information is the same

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