Ep 300: How Not to Grow an 8-Figure Business (Obvi Panel - C-Suite Preview)
DTC Podcast
How to Scale a Campaign to Increase Revenue
Previously, you would have been taking a lot of email credit from your emails. Now it's you can see the variance of how many orders are coming from this ad and how many of them are actually new. The takeaway that we saw was, okay, let's get a little bit more heavier on the exclusions and see if that changes that ratio a little bit.
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