Fostering Radical Collaboration With Lucy von Sturmer
Communicating Climate Change
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The Biggest Mistake That Communications and Advertising Professionals Make When Engaging the Public on Climate Change Issues
If you want to mobilize people, they need to feel like they're invited to be part of the conversation. I think that if you're the mouthpiece for a smaller brand or an entity that has a legitimate place, I actually think that we're seeing some smart campaigns. It just doesn't resonate with me unless I see you behaving in a certain way. Some companies have started to appoint advocacy officers. That's really exciting.
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