How Much Do You Make on Anat?

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Advertising revenue is not enough to sustain a company. So you've got do other things to turn this into a sustainable business. One of the things you do are these brand partnerships. They're natural partners, because you're renovating rooms,. You're showing people how to decorate rooms. And we since then have grown more intwo kind of an outreach where we actively go look for brand partners for our videos now.

YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…

This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values.

Check out The Sorry Girls on YouTube and try your own hand at DIY: https://www.youtube.com/c/TheSorryGirls/featured

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