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From Cannes: Sir Martin Sorrell and HP's Tara Agen on the power and influence of AI
The Digiday Podcast
The Economic Impact of AI and Machine Learning on HP
Tara, I'd love to start with you. If we go back to our original awesome topic that you've teed up with us, Michael, on AI for us in marketing and across HP's business,. That'll unlock an incredible amount of savings for us. Sir Martin, your thoughts on this? Yeah, I think the second half will be that when we look at the platform market, our business generally is driven by platforms. We're totally digital, so we're focused on the two thirds that is digital.
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