5min chapter

Ahead of the Game cover image

2023 Trends in Digtal Marketing

Ahead of the Game

CHAPTER

Is 2019 the Year of the Big Data Revolution?

Next year is the year that people will really start trying new solutions because eventually it is going to happen. We've seen app tracking transparency from Apple having a huge impact on Metas revenues. But another response to this new data landscape, we could call it where we can't just try to track people all the time. So we will see that the bigger players go for a bit of a land grab. Twitter are getting into a position where they'll have nothing to lose. If you were to start from scratch and you had the right people, maybe some of them who have been laid off by those companies, you'd be in a pretty good position to start something now. It's very difficult

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