The Cost of a Peloton

John Foley, founder and CEO of Velo Bicycles says demand will only ever increase. He's planning to be like a $1.00 peloton in February 2021. The cost of the peloton is all over the place with prices ranging from 1400 dollars to 2000 dollars. "I was asking that question as if I were five," he said when asked what his optimal price would be.