3min chapter

The Engineering Leadership Podcast cover image

Rapid prototyping & developing your product instinct w/ David Crawshaw #135

The Engineering Leadership Podcast

CHAPTER

The Importance of Rapid Prototyping in Large Companies

I was wondering if you had any stories or insights there where some of these larger companies typically can go wrong and trying to rapidly prototype. I think in a certain size, you have to accept it's a thing that will happen because products don't exist in a static environment. You have to accept that things get discontinued. The Apple Newton got discontinued, though the iPhone showed up eventually sort of in the same space. Just needed a couple decades more technology.

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