Culture, recruitment, and readiness matter

Shane and Alex sit down with bestselling author Don Yaeger, who has spent years studying one of the most misunderstood forces in sports, business, and life: momentum.

Yaeger — a 12-time New York Times bestselling author who has collaborated with legends like Coach K, John Wooden, Walter Payton, and Michael Oher — breaks down the science behind momentum: how it works, how leaders create it, and what truly separates teams that catch fire from those that collapse.