Episode 58: Digital First Mindset with Sam's Club's Diana Marshall
Kantar Retail Sound Bites
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Enhancing User Engagement and Retail Strategies
The chapter delves into the strategies of monitoring website traffic and engagement metrics to improve user experience and encourage repeat visits. It discusses the blurring of retail channels to cater to different shopper preferences and generations through innovative digital experiences. The focus is on utilizing first-party member data to personalize interactions, drive engagement, and provide unique advertising opportunities in the digital retail landscape.
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