[Greatest Hits] Head of Growth Marketing at Cruise: Alex McNamara - Creating a Marketing Strategy From the Ground Up
How I Grew This
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The Importance of Context in Communication
If you had to delete all the apps and you could only keep one up on your phone what would it be I mean my cruise app of course that is my cruise hat response. If there's no outline of why something is going to be successful why we need to do it they can't make those micro adjustments of decisions in to get to the right place. You can't really establish which one is the right idea without knowing where you need to go and the reasoning or the rationale behind it "I feel like it's a really great discovery for a lot of wonderful things," she said about Instagram.
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