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19min chapter
Lessons from a 2x Head of Growth (my story)
Delivering Value with Andrew Capland
Overcoming Resistance and Leading a Product Growth Team
The speaker shares their journey of pitching the idea of A/B testing and conversion rate optimization, facing initial resistance from the product team. After discovering valuable customers were leaving due to a poor experience, they presented their findings to the executive team and eventually led a cross-functional product growth team.
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