#441: Debunking Myths of Subscription Model, with Ron Baker
Lawyerist Podcast
00:00
How to Convince a Customer to Work With a Professional
"We're what marketers call credence good, meaning even after we experience it, we have a hard time judging it," he says. "I think that language is so much more valuable and powerful to the customer than sitting around and talking about scope of work ... Nobody cares about that."
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