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Built for Speed

99% Invisible

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The White Striped Highway

Long dividing lines and clear vistas give the illusion that you're going at a reasonable speed. As soon as something encroaches into view, you get a sense of how fast you're going. The error and perception of white striped length is attributed to the fact that when we drive on the highway, we tend to look so far ahead That's an entirely inappropriate design language for that space. Eric Dunba: Some suburban highways were built almost to a highway engineering standard with long sight lines, wide roads, encouraging people to go fast.

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