What Is the Future of Publishing?

In your book, you talk about the future of publishing. What is a print magazine for or even more broadly, what is content for? Well, if I was asking that question decades ago, pre-internet, the answer was really clear. Content was for monetization. But now it's harder to sell advertisements into it. And this is not an entrepreneur problem. This is an all-media problem because we're fighting over,. All media is now fighting over a very small slice of a pie as the majority of that pie is being eaten by Google and Facebook. We need to stop thinking about content as the thing that is the backbone of our business.