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From Minimum Viable Product to Minimum Lovable Product with CARFAX's Nakul Goyal

The Frictionless Experience

CHAPTER

Navigating Friction in Digital Transactions

This chapter explores the dual role of friction in digital growth, highlighting how certain friction elements can boost consumer confidence while others can deter purchases. Through personal anecdotes and brand evolution, it emphasizes the importance of clear communication and tailored friction in enhancing the consumer experience during online transactions.

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