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8min chapter
From Minimum Viable Product to Minimum Lovable Product with CARFAX's Nakul Goyal
The Frictionless Experience
Navigating Friction in Digital Transactions
This chapter explores the dual role of friction in digital growth, highlighting how certain friction elements can boost consumer confidence while others can deter purchases. Through personal anecdotes and brand evolution, it emphasizes the importance of clear communication and tailored friction in enhancing the consumer experience during online transactions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode